Eight other writers developed this melody. Her messaging is a strength, but her operatic pop vocal is sometimes drowned out by Cirkut’s glossy production. The most memorable audible moment is the Brian May “Killer Queen”-esque guitar solo that supersedes the second chorus and then picks up again in the high energy outro. Max lays on a throne accompanied by a sword and then she’s seen knocking down the King on a life-size chess set. Her lyrics are witty, and especially on this cut, she’s not afraid to sell and go all-in on an extended metaphor about gender, power, and nobility: “And you might think I’m weak without a sword/But if I had one, it’d be bigger than yours.” The written visualization carries into the music video treatment and into how the cut sounds.
While I could blame the spitfire single releases post-“Sweet But Psycho” on Atlantic Records – who are notorious for stringing their artists along on a topsy-turvy release orbit – putting out a potential pop Kraken in “Kings & Queens” reminds us of how Max can continue to differentiate herself within dancefloor pop circles. But this one has been promoted and packaged as the lead single for her first full-length LP, which still remains to be seen and is untitled to the public. In 2020 Max returns with “Kings & Queens,” another solo single.
The confidence and attitude of her delivery could draw even with Dua Lipa. She has similar artistic idiosyncrasies to Lady Gaga but a vocal that soars in a similar trajectory to Marina. Jackie Powell: For many, Ava Max has struggled to distinguish herself.
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